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PO Box 1139 7 Harris Avenue Jamaica Plain, MA 02130 phone: (617) 524-2626 fax: (617) 524-3921  |
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Placing Major Advertising |
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1. Local Display 2. Advertising Agency/National Display 3. Directory - Professional Directory, Home Service Guide, Pet Services Directory, For Your Health-Mind and Body, JP Restaurant Guide or Business Bulletin Board 4. Pre-Printed Inserts 5. Web Link |
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1. Local Display Advertising Also known as ROP (Run Of Paper) Display |
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Deadline for space reservations and rough ad copy, Friday 5 p.m. the week before publication. Plan Your Advertising Think about your purpose for advertising. Think about what you want to say. Think about your budget. Look over the information below. Then call the Gazette or click below and someone will get in touch with you. We will be happy to help you come up with the specific plan that is best for you. Don't worry. You don't have to make your ad on a computer. We have a very talented graphic artist on staff with access to many graphic elements who can make up your ad for you using your ideas. Common Sizes and Prices One Time, One Paper Placement; Rates Lower with More Placements
Prices for display ads in the Gazette start as low as $41.50 Prices in the Gazette range from $17.00 to $20.75 per column inch depending on the sizes and number of ads ordered. Combination Discounts Advertisers ordering ads in both papers at the same time may add the column inches in both together for a bigger volume discount. Prices are then calculated separately for each paper, not averaged or combined. Discounts 5% discount for local non-profit organizations 5% discount for full payment with order 5% discount for PDF ads that are sized correctly and require no labor. 3% discount for short-term contract (5 or more specific issues) 4% discount for long-term contract (10 or more specific issues) 5% discount for long-term contract (10 or more consecutive issues) Sizes Gazette Pages are Divided into 5 col. x 16 inches (80 column inches) Ad heights may be anything between 2 and 15 3/4 inches (allows 1/4 inch for page number). Ad widths are Standard Advertising Units (SAU) for a 16" tabloid 1 col. wide = 2 1/16 inches 2 col. wide = 4 1/4 inches 3 col. wide = 6 7/16 inches 4 col. wide = 8 5/8 inches 5 col. wide = 10 13.16 inches Minimum ad size is 2 column inches. Example Sizes and Prices Full Page: 5 col. x 15 3/4 inches Half Page: 5 col. x 8 inches or 4 col. x 10 inches Quarter Page: 3 col. x 7 inches or 2 col. x 10 inches Eighth Page: 2 col. x 5 inches or 3 col. x 3 1/2 inches Extra Services and Charges Specific page placement: 10% additional charge Receipt of copy or changes after deadline: $20 per day Color: $100 each Full color: $250 English/Spanish translation: First 20 words $10, 25¢ per additional word Add your web site to the JamaicaPlainGazette.com home page: $60 per year; $25 for nonprofits and artists Click here to contact our advertising department. |
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2. Advertising Agency/National Display Advertising R.O.P. Display Advertising Based on camera-ready copy, commissionable |
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All Gazettes are sized according to Standard Advertising Units (SAU) for a 16" tabloid. Pages are reduced by 3% in final production. Half-tones are shot with 85 line screen (65-100 line screen available). Deadlines for Friday Publication Space Reservations: Previous Friday 5pm Receipt of camera-ready ad: Wednesday, noon See Gazette Publishing Calendar or call for publishing dates Price Per Column Inch This publication only Jamaica Plain........$20.75/gross ($17.64/net) Mission Hill.........$16.00/gross ($13.60/net) Both Publications Jamaica Plain........$19.71/gross ($16.75/net) Mission Hill.........$15.20/gross ($12.92/net) Specific page placement:10% additional Color:$100 each Full color:$250 English/Spanish translation:$.30 per word, commissionable Back page, full color special:no 10% page placement charge Mechanical Requirements: Full Page: 5 columns (10 13/16") wide x 16" (15.5" image area) deep Widths: 1 col = 2 1/16 inches 2 col = 4 1/4 inches 3 col = 6 7/16 inches 4 col = 8 5/8 inches 5 col = 10 13/16 inches Click here to contact our advertising department. |
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3. Directory Advertising Advertising in one of the Jamaica Plain Gazette's six directories is inexpensive and frequently reminds readers about your business. |
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Professional Directory  Home Service Guide Pet Services Directory For Your Health-Mind and Body JP Restaurant Guide Business Bulletin BoardDeadline for space reservation and receipt of ad copy is previous Friday by 5 p.m. Minimum order is 4 placements. Each ad has its own header in addition to sizes below. First two ads must be pre-paid. Three sizes* Small: 3 1/2" wide by 1" high $27-$29 per ad Medium: 3 1/2" wide by 2" high $52-$54 per ad Large: 3 1/2" wide by 3" high $77-$79 per ad Special Treatments Extra large ads: Multiply by large ad above and subtract $1 per ad ordered. Client changes in ad copy during contract period: $20 each. English/Spanish translation: first 20 words $10; 25¢ per additional word. Click here to contact our advertising department. |
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4. Pre-Printed Inserts |
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The Gazette is happy to insert and distribute materials that have already been printed. Deadline for ordering insert service is Friday at 5 p.m. before Friday publication the next week. Number of inserts Total circulation in JP is 16,500. Minimum order is 2,000. Fewer than 16,500 inserts may be targeted for distribution as follows: 3,800 to offices and stores or 12,400 to all households or fewer than 12,400 to households in either eastern or western Jamaica Plain. Prices for JP Insertion and Distribution 2-15 thousand, $54 per thousand 16-31 thousand, $51 per thousand 5% discount for non-profit organizations Inquire about discounts on orders to place inserts in more than one issue. Customer is responsible for delivery of inserts to the Gazette printer. For Mission Hill: 8,000 copies, $39 per thousand Click here to contact our advertising department. |
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All Contents copyright ©2004, Gazette Publications, Inc.
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